About us

MRC OmniChannel is a Consulting and Digital company based in Lugano, Switzerland - an area that has always been focused on innovation.

Established in 2018 by a team of professionals boasting several years of experience in delivering groundbreaking services and solutions in strategy, business organization, operational processes, information systems, and the digital world.



A strong, recognizable brand that has a consistent identity across all marketing activities helps differentiate itself from competitors and provides a sense of credibility as well as a competitive advantage to the company. In order to support marketing strategies, RTBH evaluates the brand image, importance and competitive positioning of companies with a new methodology, based on the analysis of "spontaneous" expressions of consumers and stakeholders. For example, data from social media and online news.

Sales growth through OmniChannel solutions

We provide solutions to the most complex challenges for our clients, offering innovative strategy, business organization, and digital services and solutions.

Operation optimization, sales boost, customer management through contact center

MRC employs an Omnichannel model for managing all activities related to Contact Centers; focusing in particular on customer satisfaction, increased sales volumes, revenue growth, and cost reduction.

Digital Transformation

Starting from the use of new digital technologies, MRC OmniChannel helps its clients to tweak, improve, business processes, corporate culture and customer experience by streamlining costs and paving the way towards new business opportunities.

GDPR - Privacy Assessment Tool

From May 25, 2018, every organization must comply with EU Regulation No. 679/2016 (GDPR, General Data Protection Regulation). MRC supports companies in all stages that involve GDPR regulations, starting from design and improvement audits, to training.

People Strategy

Staffing strategy aimed at lean, effective processes and measurable results; Talent Experience creation, through KPI review, know-how contamination, osmosis between generations, Academy and internal Laboratories, as well as Board Assessment from an Omnichannel perspective. Smart Working processes implementation and related Remote Engagement proposition.


Raccolta delle pubblicazioni più attuali di MRC Omnichannel SAGL su tematiche economico-finanziarie e sui principali settori merceologici.

I vantaggi nella valutazione del brand con l’Intelligenza Artificiale

Le aziende, in un mondo in costante evoluzione, hanno avvertito negli ultimi anni la necessità di avere una percezione chiara di quelle che sono le valutazioni da parte dei consumatori nei confronti del loro brand.

Gli attributi da considerare con l’IA nella valutazione di un brand

Valutare un brand può sembrare un lavoro piuttosto semplice e immediato. In realtà, se si vuole attuare un lavoro più approfondito e più dettagliato diventa necessario andare a considerare diversi attributi e una grande mole di dati.

Processo di valutazione del brand con l’Intelligenza Artificiale

Se credevi di sapere tutto riguardo alla valutazione di un brand, leggendo questo articolo potresti cambiare idea. Di sicuro, hai sempre...